Fair Trade - The Big Swap Advert - Video Campaign

This Fair Trade Big Swap advertising campaign  was a great success asking us all to change our shopping habits and to just SWAP on of your usual shopping items each week to a Fair Trade item.  For example, change your bananas, for Fairtrade bananas, or your regular coffee or tea to a Fair Trade variety.  2 Billion people, one third of humanity are still today surviving on $2/day and our conventional businesses and trading models are not designed to help any of them.   It is the power of the ordinary person to make a stand, to make the choice by our purchases, by swapping one thing at a time, YOU and I can change the world and make a difference.

To find out more go to the Fair Trade website http://www.thebigswap.org.uk which is the home of all things that you can swap, a hub for all your swapping needs.  The website tells you how you can get involved, what you can swap and most importantly, how to register them.   The Fair Trade people need One Million and One swaps, and by registering, every swap will be proof that people want producers in the developing world to get a fairer deal. So join in and